An end-to-end process in seven steps
Every project follows the same discipline: seven phases with clear approval points. Each phase ends with a concrete deliverable, and we move on to the next phase only with your approval.
What happens at each phase
For every phase we spell out what we do, what we need from you and what we deliver.
01. Discovery & Analysis
We listen to your idea, goals and audience, and define the product scope together.
What we do
- Kick-off and requirements meeting
- Audience and competitor analysis
- Feature list and prioritisation
What we need from you
- Product idea and business goals
- Any existing documents or references
Deliverables
- Requirements analysis document
02. Proposal & Planning
Based on the analysis, we prepare a formal proposal covering scope, timeline and budget.
What we do
- Scope and technical architecture
- Phased timeline
- Proposal and contract
What we need from you
- Reviewing the proposal
- Approving the contract
Deliverables
- Formal proposal
- Project plan
- Contract
03. UI/UX Design
We map user flows, design on-brand interfaces and build a clickable prototype.
What we do
- User flows and wireframes
- Visual interface design
- Clickable prototype
What we need from you
- Logo, colours and brand assets
- Feedback and approval on designs
Deliverables
- Figma design files
- Approved prototype
04. Development
We build the approved designs in sprints and share a working build with you after every sprint.
What we do
- Backend, API and database
- Mobile app, web and admin panel
- Third-party integrations
What we need from you
- Copy, images and content
- Joining sprint demos
Deliverables
- Test builds (TestFlight, APK, staging)
05. Testing & QA
We test the product across devices and scenarios and get it launch-ready through acceptance testing.
What we do
- Functional and device testing
- Performance and security checks
- Bug fixing
What we need from you
- Taking part in acceptance testing
- Launch approval
Deliverables
- Test report
- Launch-ready build
06. Launch
We take the product live and manage App Store and Google Play submissions end to end.
What we do
- Server and production setup
- Store listings and submissions
- Initial post-launch monitoring
What we need from you
- Access to developer accounts
- Approval of store copy
Deliverables
- Live product
- Technical documentation
07. Support & Growth
After launch we monitor the product, keep it up to date and keep working together on its growth.
What we do
- Maintenance, updates and bug support
- New feature development
- ASO and analytics
What we need from you
- Sharing user feedback
Deliverables
- Regular release updates
The same discipline on every project
Transparent communication
A single project manager is your point of contact; project status is always visible.
Regular demos
We share working builds with you regularly throughout development.
Approved progress
Every phase closes with your written approval. No surprises.
Quality assurance
Every feature goes through testing and acceptance before launch.
Project status, always visible
You have one point of contact throughout, and you follow progress through regular reports, demos and test builds.
Project manager
One consistent point of contact throughout the project.
Weekly status report
Completed work, next steps and any risks.
End-of-sprint demo
A walkthrough of the working build after each development cycle.
Access to test builds
Try the product any time via TestFlight, APK and a staging environment.
Who does what
We agree on responsibilities from the start, so both sides know exactly what they own.
Our responsibilities
- Analysis, planning and project management
- UI/UX design and prototyping
- Mobile, web, admin panel and backend development
- Testing, quality assurance and bug fixing
- Store submissions and server setup
- Technical documentation and handover
Your responsibilities
- Sharing needs and goals
- Providing brand assets, copy and content
- Approving designs and builds on time
- Taking part in acceptance testing
- Opening Apple Developer and Google Play accounts
- Providing third-party service accounts (payments, SMS, etc.)
Let's build your next product together.
Tell us your idea. We'll define the scope together and map out a plan built around you.